Released on = April 11, 2007, 10:15 am

Press Release Author = PRNewswire

Industry = Apparel & Fashion

Press Release Summary = Company to give away 100 SafetyTies to leading physicians

Press Release Body = ST. AUGUSTINE, Fla., March 7 /PRNewswire/ -- When April Strider
heard a report on NPR in February 2006 linking physicians\' neckties to disease
transmission, she thought of her own kids -- and decided there must be a way to
reduce the spread of infectious disease in the clinical setting. Strider soon
partnered with childhood friend Cindy Toole to form SafeSmart, Inc.
(http://www.safesmartinc.com). With today\'s release of SafetyTies, SafeSmart, Inc.
has built a better necktie.
Antimicrobial, stain-resistant and wrinkle-resistant, the 100% silk SafetyTies
neckties are manufactured using nanotechnology, a process that enables each
individual fiber to be sealed in a protective coating, rendering it
stain-resistant and antimicrobial. The process is done on a near- microscopic
scale, allowing the fabric to retain the look and feel of silk without looking
or feeling stiff.
SafetyTies come in a wide variety of stylish patterns and colors and can even be
customized with an institution\'s logo woven right into the silk. Thanks to the
nanotech manufacturing process, SafetyTies are actually more affordable than
most 100% silk neckties available at upscale department stores.
\"We designed SafetyTies for physicians, to aid in the reduction of
healthcare-associated infections (HCAIs),\" stated Strider, SafetyTies president
and CEO. \"Studies have shown that a significant percentage of physicians\'
neckties harbor and can transmit dangerous bacteria. In a climate where HCAIs
are on the rise, and with the advent of \'super bugs\' - new strains of infections
resistant to traditional antibiotics - SafetyTies can be a powerful yet
fashionable addition to the physician\'s clinical attire.\"
To celebrate the launch of SafetyTies and to introduce physicians across the
country to the benefits of SafetyTies, SafeSmart, Inc. has planned a 100- tie
giveaway to prominent physicians in the field of infectious disease across the
country. To learn more, visit http://www.safesmartinc.com or contact SafeSmart,
Inc. at 904-824-5670.


Web Site = http://www.safesmartinc.com

Contact Details = Contact:
April Strider
SafeSmart, Inc.
Tel: 904-824-5670
april.strider@safesmartinc.com
http://www.safesmartinc.com